An Overview of trade 1 Prepared by Deborah Baker Texas Christian University Chapter 1 right of first publication ©2006 by South-Western, a element of Thomson Learning. solely rights speechless 1 Learning Objectives 1. Define the term marketing 2. Describe quad marketing management philosophies 3. Discuss the differences among sales and market orientations 4. Describe several(prenominal) reasons for studying marketing Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 2 Learning Objective Define the term marketing On Line http://www.marinemax.com 1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 3 What is selling? A Philosophy An Attitude A Perspective A Management Orientation A Set of Activities, including: Products Pricing advance Distribution 1 Chapter 1 Copyright ©2006 by South-Western, a division o f Thomson Learning. All rights reserved 4 What Is Marketing? American Marketing friendship Definition Marketing is an organizational unravel and a set of processes for creating, communicating, and delivering treasure to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 5 Marketing Creating value Customer value and beneficial relationships Exchange A B Delivering value 1 Chapter 1 Copyright ©2006 by South-West ern, a division of Thomson Learning. All rig! hts reserved Communicating value 6 The Concept of Exchange The idea that slew open up something to receive something they would rather have. 1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 7 The Concept of Exchange At Least both Parties Something of determine Necessary Conditions for Exchange...If you want to get a full essay, erect it on our website:
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