Public Relations Case Study Summary, reviews Greenergy Co. and steps taken from PR prospective regarding serious accident.

Managing a Crisis Using PR

        Proactive planning is be prepared for unanticipated events. All businesses large or short should make a habit of this practice. The ability to be proactive will allow most companies especially in a crisis situation to remain calm. Proactive crisis precaution plans ensure that in that location is a methodical approach in place to hide a wide variant of crises.

Greenergy, a power telephoner located in California and other western states had see a severe crisis. A turbine blade from a propagation windmill broke suddenly and struck a group of nearby picnickers. In efforts to address the issue to the comp boths publics, the PR police squad went into action. Thankfully, the Director of Public Relations had established a crisis management plan. This allows the PR team to react to a situation quickly, bring together with minimal consequences to capital and reputation. To ensure the success of a companys PR department they should create general crisis management plans for a variety of emergencies.

It was under the advice of the Director of PR that the CEO acts as the baptistry of all communications coming from within the organization. This will avail in persuading their publics that the situation is under control. The Director also called for some(prenominal) polls and surveys to be conducted.



These surveys would allow the team to single proscribed certain attitudes toward the crisis and allow them to react to the most pressing issues. Non-effectual tools for any crisis situation such as the hiring of celebrity spokespersons or conducting promotional events were not advised at that time. The team thought that by issuing their selected feedback mechanisms and preparing scripted responses for the CEO, this methodology would best fit their flow situation.

It is important to understand that no two crisis events are entirely the same. There will...

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