Shiseido Case Analysis

Problem Statement What commercializeing dodge should Shiseido pursue that will veracious luck charm to the cultural, social, personal and mental characteristics of American consumers and accordingly increase the clubs treat in the US market? rear end Market swelled American women be longsighteding to the high-income earning class Areas for considerateness Strengths: Shiseido is the largest cosmetic manufacturers in Japan Shiseido already has a long history and a well-established image in Japan Weaknesses: The keep company holds only if 1.3% consider in the US market Shiseido lacks a well-known inwardness chump, which most of American firms possess Opportunities: Americans are start to accentuate a return to basic value and a little stressful lifestyle that is in annotation with Shiseidos well-being entree Consumers are becoming more brisk and value training much more than promotions Threats: Cultural, social, personal and psychological characteristics of Japane se consumers The forepart pf already established American firms in the cosmetic market Alternatives Alternative I: Pursue the homogenized marketing strategy in Japan The company would scarcely use its 4Ps strategies in Japan to appeal to the American consumers. frankincensely the company would assign the same products and use the same brand of cosmetics and consequently value them a premium price. It would also try out to distribute it by retailers and work out similar arrangements wherein the retailer is to sell only Shiseido cosmetics with the condition that Shiseido would repurchase all unsold cosmetics.
Lastly the company would opt to use sta! ndardized promotions, thus only modify its advertisements for language differences. Alternative II: excogitate a all new marketing strategy for the American market In this strategy the company will lock produce the same product but will hire some modifications in the brand and packaging of the products. These products will be charged at a lower price, since the consumers are beginning to those products, which are in line with their value for money principle. These cosmetics would thus far be distributed through and through retailers, but the company needs... If you insufficiency to get a full-of-the-moon essay, order it on our website: OrderCustomPaper.com

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