Starbucks Corporation

CORPORATE STRATEGY ASSIGNMENT 1 DIAGNOSIS OF STARBUCKS pot 4G ESG MS 1 INTRODUCTION Why did I acquire Starbucks Coffee? I desireed to work on a company I know and wish well. In fact, I grapple Starbucks Coffee, not just because it is nerveless to drink a Starbucks cappuccino in the subway, or when walking to school, but also because I like the concept, I like their products, their way of expressing themselves and the way they taste to refine throughout the creative activity. Yes, Starbucks is very successful in the the States and it is act to implement the same strategy in parvenu(prenominal) countries, but it does not very work every where, healthful it is not re all in ally as famous abroad as in the USA. save they are working on it and it is release to work! For all these reasons, because Starbucks is international, famous, expandingI think this it is a easily company to learn because there is a lot to dissect and learn nearly this group.

2 SUMMARY ? ? ? Phase 1 Starbucks and the scenario : o baseball club overview o Mission Statement Phase 2 strategic diagnosis: o Teaser o Internal synopsis o External analysis Phase 3 tidings and Conclusion: o Added value o Results o extraverted Business Opportunities 3 PHASE 1: COMPANY OVERVIEW Starbucks was launch in 1971 in Washington (Seattle) and became Seattles best deep brown in 2003. In 2008 we can count around 5113 stores in the world and 11 567 just in the USA! Starbucks was rank add together 241 in Fortune 500 world(a) in 2010. it is a leader in coffee retailer. Starbucks is know for its fr esh-roasted coffee beans and its cool and fa! shion atmosphere. It also sells coffee and teatime products on its website. It launched a bestof-class brand named Starbucks Experience. Net Profit in 2009: US$ 390 millions. Starbucks increase its revenue thanks to the opening of new stores and a rally in store sales. Product hightail it: ? ? ? ? Beverage (coffee, tea, succus) Pastries (bakeries, sandwiches, yogurt) Coffee beans Merchandise (coffee related...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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