Strategic Cost Management Harley Davidson

III. Strategic Cost Management During Harley Davidsons early years, the reputation of the quest for was built upon Walter Davidsons triumphant ride on a Harley motorcycle in a 1908 race. This was the first of many races that Harley would go on to win enchantment it transformed itself into the worlds leading producer of motorcycles. on with its reputation in the flock arena, the connection built upon innovations phone the V-twin engine, clutch, internal expanding rear brake, and three-speed transmission, from each one pioneered by Harley Davidson. During the 1920s, throughout a troubled economy, the company invested in research and development, experimenting with its V-twin design, developing a four-cylinder engine, and improving the reliability of its machines. The looking at of the bikes also improved with the accession of the electric starter, b on the wholeoon tires, scarer brakes and standardized parts. due to these innovations, customers chose Harley motorcycles two to one all over their main rival, Indian, the plainly other U.S. motorcycle manufacturer. on with skillful innovations, Harley Davidson chose differentiation as its marketing strategy. In a differentiate marketing strategy, competitive advantage is achieved through tops(predicate) yields or service.

This superiority is establish upon factors unrelated to lower costs, such as customer service, product quality, or unique style. By comparison, companies like Wal-Mart pursue a cost-leadership strategy. Along with technological innovations, Harley Davidson focussed its efforts on maintaining its exclusive disfigurement image. The company marketed this image besides as much as the bikes themselves. One of the main things that gives us a [competitive advantage] is that we sell more than just motorcycles we sell a stand in experience, express CEO Jim Ziemer in a note to investors. In rove to maintain its brand image, the company has been known to sheer the write out of bikes when the retail price savage below MSRP. When asked more or less the 2007 third...If you want to secure a full essay, ramble it on our website: Ordercustompaper.com

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