Is Mcdonaldization Inevitable? George Ritzers, Mcdonaldization of Society, is a critical analysis of the impact on social structural change on human interaction and identity. According to Ritzer, Mcdonaldization is the process by which the principles of the fast-food restaurant are glide path to dominate more and more sectors of American society as easy as rest of the world (Ritzer, 1). Ritzer focuses on four-spot major foundations of Mcdonaldization: efficiency, calcul baron, predictability, and control. These are the commandments of both rationalized corporation. However, they are not carried break through from the point of view of the consumer. Efficiency, for example, may entail the placing of great inconveniences upon a consumer for the sake of efficient management. Calculability may involve hiding veritable information from the consumer. Predictability and control may involve a companys ability to predict and control consumer behavior, not the consumers ability to predict what conformation of product or control what kind of service he gets. Ritzer c all tolds such breakdowns the irrationality of rationalization. Ritzer points out the irrationality of rationality, as all of the supposed benefits of Mcdonaldized systems backfire: waiting in long lines, laughable quality, little or no customer service, little or no customer service, the illusion of large quantities for low prices, and staidly limited selection of choice. Throughout Mcdonaldization of Society, Ritzer describes Mcdonaldization as largely proscribe and often destructive. While Mcdonaldization is rapidly taking over American society and spreading to the rest of the globe, it is not something unjustly impose on the American people.
The consumerist culture of America has groomed the public to seek efficiency, calculability, predictability, and control. These principles grow in importance and value in contemporary America. Even when given the choice to avoid a Mcdonaldized establishment or product, people will flock to it. I agree with Ritzers analysis of a Mcdonaldized society,
I didnt particularly like this essay. It lacked any depth. Ritzers arguments were not explored very well in this essay. The issue of the physical contact effects of mcDonaldization on consumer culture was not explored very well either. In all it isnt a terrible essay, just not a great one.
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