Discuss how the sixsome macro-environments (demographic, economic, natural, technological, political, and social/cultural) forces may affect the marketing of a drink or food company.
Companies and their suppliers, marketing intermediaries, customers, competitors, and publics all form in a macro-environment of forces and trends that shape opportunities and pose threats. Within the apace changing global picture, the firm must monitor six major forces: demographic, economic, natural, technological, political-legal, and social-cultural. Although described separately, marketers must pay attention to their interactions, because these impart lead to new opportunities and threats.
Demographic Environment
In the demographic environment, marketers must be alert of worldwide population gain; changing mixes of age; social composition, and educational levels; the rise of nontraditional families; large geographic shifts in population; and the move to micromarketing and away from mass marketing.
Worldwide population growth: the world population is showing explosive growth, totaling 6.1 billion in 2000 and will exceed 7.9 billion by year 2025. A growing population does not mean growing markets unless these markets piss sufficient purchasing power. Nonetheless, companies that carefully analyze their markets can reckon major opportunities.
Ethnic and other markets: countries also vary in cultural and racial makeup. At one extreme is Japan, where almost everyone is Japanese; at the other is the United States, where people from come well-nigh all nations. Each group has certain specific exigencys and buy habits. Several food, clothing, and furniture companies be in possession of directed their products and promotions to one or more of these groups.
Pepsi-Cola: since there will be more elderly people and Pepsi-Cola has been traditionally a young peoples drink, Pepsi will have to stimulate consumption by older members of the society. If Pepsi-Cola were to enter Japan, they may have cultural setbacks too. The reason being might be their habits of drinking tea instead of soft drinks.
Economic Environment...
This essay seems to hire on the formation of notes or an outline. Essays should be read easily and without need of explination. You should not have to say conclusion in order for the reader to know it is in fact the conclusion.
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